Quantcast
Channel: Electric cars - all the news, features and pictures - The Sun
Viewing all articles
Browse latest Browse all 7188

British car brand to merge with luxury EV maker to dramatically widen model range beyond sports cars

$
0
0

MCLAREN is set to break 62 years of tradition by merging with a luxury EV brand, aiming to expand its model range beyond supercars.

This move could see the iconic British marque venture into producing SUVs and other types of vehicles – much like Porsche, Aston Martin, and Lamborghini have done in recent years.

Silver McLaren GT parked in front of a building.
Getty
McLaren have struggled in recent years and could now deviate away from supercars[/caption]
Rear view of an orange McLaren 765LT supercar at its launch.
Getty
The iconic British brand has announced a merger with EV maker Forseven[/caption]
Black McLaren MP4-12C sports car parked on a cobblestone street.
Getty
It comes as the brand was recently sold to Abu Dhabi investment group CYVN Holdings[/caption]

McLaren Automotive, which is a separate entity from their famous F1 team, was sold to Abu Dhabi investment group CYVN Holdings back in December.

But CYVN also backs a number of other brands, including British EV start-up Forseven and Chinese EV maker Nio.

And according to the Financial Times, they now plan to merge McLaren with Forseven in a radical makeover.

According to their reports, the merger will enable McLaren to widen its model range beyond supercars, including the potential introduction of SUVs.

McLaren has suffered losses for the past five years and has engaged in talks with several other carmakers to form partnerships, and to secure new funding.

However, these talks failed to materialise and brought about negotiations with CYVN, which started roughly a year ago.

The FT states that the merger will be led by Nick Collins, a former Jaguar Land Rover executive, who said: “I vehemently believe luxury is what Britain does brilliantly in automotive.”

British brands such as Bentley and Aston Martin, and their Italian rivals Ferrari and Lamborghini, have all built SUVs and launched SUV-sized models in recent years.

These in turn have helped increase their sales and profits.

Porsche, another luxury carmaker famed for its sports cars, infamously produced the Cayenne in 2002 to a mixed reception.

However, the high-performance SUV has been a mighty success for the company and ensured their financial stability in the 2000s.

McLaren, likely, will be eyeing a similar resurgence.

In an interview last year, their chief executive, Michael Leiters, said: “To unlock the full potential, we think we should extend our line-up without diluting the brand.”

Collins has added that the merged group would be flexible about its models and would “have the ability to adapt our offer to the pace of transition.”

Aston Martin DBX SUV at its world premiere.
AFP or licensors
Aston Martin, like other luxury car makers, recently bit the bullet and built an SUV model – to much success[/caption]
German Chancellor Gerhard Schröder viewing a silver Porsche Cayenne.
EPA
Porsche also stunned fans when the Cayenne was first unveiled in 2002[/caption]

Viewing all articles
Browse latest Browse all 7188

Trending Articles



<script src="https://jsc.adskeeper.com/r/s/rssing.com.1596347.js" async> </script>