MAT Watson is the trusted voice in automotive reviews that millions turn to for expert advice.
From testing the latest electric SUVs to uncovering hidden gems in budget cars, Mat’s insights have shaped the way we buy, drive, and think about cars.
Who is Mat Watson?
Mat Watson is a British motor journalist, born on July 13, 1973.
He studied chemistry at the University of Edinburgh, graduating with a BSc degree.
Mat is married to his wife Jo and the couple has a daughter named Grace.
His vast knowledge, mechanical know-how, and sharp haggling skills have made him the go-to expert for real-life car buying advice in the UK.
What does Mat Watson do for a living?
Mat Watson is an automotive journalist and presenter who works as the Chief Content Officer for carwow.
He oversees all editorial content across the company’s websites in the UK, Spain, and Germany.
His work involves creating engaging and informative automotive content accessible to a broad audience.
Mat’s reviews often involve direct comparisons between vehicles, providing viewers with clear insights into the pros and cons of each car.
Some of his reviews have included testing a range of six electric SUVs, evaluating family cars suited for long drives, exploring unique features in a Škoda, and discussing the Citroën C4X.
He has also highlighted the top five starter cars under £5,000, analyzed why diesel cars might still have an edge over EVs, and extensively tested various electric vehicles.
His career began in 2001 at Dennis Publishing, where he wrote for Auto Express magazine on a variety of car-related topics, including consumer issues, reviews, and historic features on classic cars.
As the head of motoring video at Dennis Publishing, he grew the brands’ YouTube channels to a combined 800,000 subscribers and garnered over 250 million views online.
In 2008, he transitioned from writing to producing and presenting videos for leading websites like autoexpress.co.uk and Carbuyer.co.uk.
In 2013, he co-hosted the ITV4 program ‘I Want That Car’ alongside Rebecca Jackson.
Mat joined carwow in 2016, where his leadership in launching their YouTube channel has driven significant growth, with the channel gaining around 1,000 subscribers daily.
In addition to his work at carwow, Mat runs his own YouTube channel, Mat Watson Cars, which has amassed 1.21 million subscribers.
He also maintains a strong presence on TikTok with 731.5K followers.
Beyond digital media, Mat has also contributed to national publications such as The Mail on Sunday, The Telegraph, and The Sun, and has appeared as an expert on BBC and ITV programs.